When Keurig released a new model a few years ago, many customers were outraged to discover that it would no longer accommodate My-K-Cups. These are the refillable K-Cups which let you use any coffee you want in your Keurig machine.
My-K-Cups are not only more affordable than regular K-Cups, they also help cut down on the extreme amount of waste which those products generate. Even the original inventor of the Keurig machine has expressed regrets for the high amount of waste.
This week, Keurig revealed that when they quit allowing My-K-Cups, their sales declined drastically, by 23%. As a result, they are bringing back the Keurig machines which will accept refillable K-Cups. Hooray!